The Phoenix Medical Practice - our new name!

The Phoenix Medical Practice is the new name of our medical practice.

We chose the name for several reasons.  The phoenix is the mythical bird that rises from the ashes.

• The Phoenix Medical Practice has been set up as a response to Dr Coull's failed attempt to set up a collaborative model of care in the Four Neighbourhoods Community Health Center between October 2008 and February 2009.  Four Neighbourhoods has since closed its family physician service.
• The Phoenix Medical Practice offices literally rose from the ashes of the old Maid Marion diner, which burnt to the ground in 2009.
• We - along with some of our clinical team and lots of our patients - are incomers making a new life in a new land.

Traditionally, family practices were named after the doctor who worked there.  For example, Dr Smith's Medical Practice.  As groups practices became more popular in the 1980s, the names became larger (eg: Dr Smith, Smith, and Jones).   Then as multi-disciplinary practice became the norm in the 1990s, using the doctor's name for the medical practice became less appropriate.  General names for medical practices lets everyone know that the medical practice is not just somewhere that you go to see a doctor.

Lots of professionals work in a modern Medical Practice as part of the team, and our new name reflects this.

We will be updating our letterheads, signage, and painting a mural in the children's play area over the next few weeks to represent our new name.